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[전방일치/ 수록잡지명:International journal of advertising : The quarterly review of marketing communications]

총 329건 중 329건 출력 1/33 페이지

Look at that body! How anthropomorphic package shapes systematically appeal to consumers
기사저자명 : De Bondt, Caroline; Van Kerckhove, Anneleen; Geuens, Maggie
출판사 : World advertising research center
발행년 : 2018

The impact of creative media advertising on consumer responses: two field experiments
기사저자명 : Rauwers, Fabiënne; Remmelswaal, Paola; Fransen, Marieke L.; Dahlén, Micael; van Noort, Guda
출판사 : World advertising research center
발행년 : 2018

Guy Champniss and Fernando Rodes Vila - Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success
기사저자명 : Black, I.
출판사 : World advertising research center
발행년 : 2012

Factors affecting family firms' communication behaviour: a cross-cultural study
기사저자명 : Chen, Li; Zhu, Fengxia; Zou, Shaoming; Chen, Yiwen
출판사 : World advertising research center
발행년 : 2019

Environmental threat appeals in green advertising: the role of fear arousal and coping efficacy
기사저자명 : Hartmann, P.; Apaolaza, V.; D Souza, C.; Barrutia, J.M.; Echebarria, C.
출판사 : World advertising research center
발행년 : 2014

The image management function of sponsorship: a general theoretical framework
기사저자명 : Kim, K.; Stout, P.A.; Cheong, Y.
출판사 : World advertising research center
발행년 : 2012

Advertising strategies for charities: promoting consumers' donation of time versus money
기사저자명 : Kim, N.
출판사 : World advertising research center
발행년 : 2014

Personalized charity advertising. Can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?
기사저자명 : Bartsch, Anne; Kloß, Andrea
출판사 : World advertising research center
발행년 : 2019

Where has the research on client–agency relationships gone? The need for a deeper understanding of the future of account management
기사저자명 : Taylor, Charles R.
출판사 : World advertising research center
발행년 : 2017

Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
기사저자명 : Lee, Yoon-Joo; Haley, Eric
출판사 : World advertising research center
발행년 : 2019

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