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검색상세 리스트

[전방일치/ 출판사:World advertising research center]

총 1,493건 중 500건 출력 1/50 페이지

How to easily facilitate consumers’ mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention
기사저자명 : Mark Yi-Cheon Yim ; Young K. Kim ; JeongGyu Lee
출판사 : World advertising research center
발행년 : 2021

Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982–2019
기사저자명 : Naveen Donthu ; Satish Kumar ; Debidutta Pattnaik
출판사 : World advertising research center
발행년 : 2021

Understanding digital advertising and branding: an introduction to the International Journal of Advertising special issue on new developments in advertising in China
기사저자명 : Shaoming Zou & Lefa Teng
출판사 : World advertising research center
발행년 : 2020

Broadcasting and narrowcasting: the impact of affective and cognitive message framing on message persuasiveness
기사저자명 : Lianne Foti ; Xiajing Zhu ; Yige Yuan ; Lefa Teng
출판사 : World advertising research center
발행년 : 2020

The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
기사저자명 : Liselot Hudders ; Steffi De Jans ; Marijke De Veirman
출판사 : World advertising research center
발행년 : 2021

Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge
기사저자명 : Mariko Morimoto
출판사 : World advertising research center
발행년 : 2021

The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture
기사저자명 : Hongyan Jiang ; Chen Li ; Xiuping Li ; Leida Li
출판사 : World advertising research center
발행년 : 2020

The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020)
기사저자명 : Jonathan Ross Gilbert ; Marla B. Royne Stafford ; Daniel A. Sheinin ; Kathrynn Pounders
출판사 : World advertising research center
발행년 : 2021

Take a deep breath: the effects of television exposure and family communication on family shopping-related stress
기사저자명 : Matthew A. Lapierre ; Marina Krcmar ; Eunjoo Choi ; Kristen A. Haberkorn ; Sarah J. Locke
출판사 : World advertising research center
발행년 : 2021

Social media alcohol advertising among underage minors: effects of models’ age
기사저자명 : Saleem Alhabash ; Juan Mundel ; Tao Deng ; Anna McAlister ; Elizabeth Taylor Quilliam ; Jef I. Richards ; Kristen Lynch
출판사 : World advertising research center
발행년 : 2021

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