Guy Champniss and Fernando Rodes Vila - Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success 충남대학교 외국학술지지원센터

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Guy Champniss and Fernando Rodes Vila - Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success

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자료유형	기사
기사명	Guy Champniss and Fernando Rodes Vila - Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success
저자명	Black, I.
발행/형태사항	: World advertising research center, 2012
수록잡지명	International journal of advertising:The quarterly review of marketing communications : v.31 no.1
페이지	213-215