Communication strategies for enhancing perceived fit in the CSR sponsorship context 충남대학교 외국학술지지원센터

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Communication strategies for enhancing perceived fit in the CSR sponsorship context

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자료유형	기사
기사명	Communication strategies for enhancing perceived fit in the CSR sponsorship context
저자명	Sohn, Y.S.; Han, J.K.; Lee, S.-H.
발행/형태사항	: World advertising research center, 2012
수록잡지명	International journal of advertising:The quarterly review of marketing communications : v.31 no.1
페이지	133-146