The image management function of sponsorship: a general theoretical framework 충남대학교 외국학술지지원센터

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The image management function of sponsorship: a general theoretical framework

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자료유형	기사
기사명	The image management function of sponsorship: a general theoretical framework
저자명	Kim, K.; Stout, P.A.; Cheong, Y.
발행/형태사항	: World advertising research center, 2012
수록잡지명	International journal of advertising:The quarterly review of marketing communications : v.31 no.1
페이지	85-112