Advertising strategies for charities: promoting consumers' donation of time versus money 충남대학교 외국학술지지원센터

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Advertising strategies for charities: promoting consumers' donation of time versus money

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자료유형	기사
기사명	Advertising strategies for charities: promoting consumers' donation of time versus money
저자명	Kim, N.
발행/형태사항	Oxfordshire: World advertising research center, 2014
수록잡지명	International journal of advertising : The quarterly review of marketing communications : v.33 no.4
페이지	707-724