Environmental threat appeals in green advertising: the role of fear arousal and coping efficacy 충남대학교 외국학술지지원센터

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Environmental threat appeals in green advertising: the role of fear arousal and coping efficacy

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자료유형	기사
기사명	Environmental threat appeals in green advertising: the role of fear arousal and coping efficacy
저자명	Hartmann, P.; Apaolaza, V.; D Souza, C.; Barrutia, J.M.; Echebarria, C.
발행/형태사항	Oxfordshire: World advertising research center, 2014
수록잡지명	International journal of advertising : The quarterly review of marketing communications : v.33 no.4
페이지	741-766