Where has the research on client–agency relationships gone? The need for a deeper understanding of the future of account management 충남대학교 외국학술지지원센터

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Where has the research on client–agency relationships gone? The need for a deeper understanding of the future of account management

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자료유형	기사
기사명	Where has the research on client–agency relationships gone? The need for a deeper understanding of the future of account management
저자명	Taylor, Charles R.
발행/형태사항	Oxfordshire: World advertising research center, 2017
수록잡지명	International journal of advertising : The quarterly review of marketing communications : v.36 no.3
페이지	393-395