Look at that body! How anthropomorphic package shapes systematically appeal to consumers 충남대학교 외국학술지지원센터

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Look at that body! How anthropomorphic package shapes systematically appeal to consumers

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자료유형	기사
기사명	Look at that body! How anthropomorphic package shapes systematically appeal to consumers
저자명	De Bondt, Caroline; Van Kerckhove, Anneleen; Geuens, Maggie
발행/형태사항	Oxfordshire: World advertising research center, 2018
수록잡지명	International journal of advertising : The quarterly review of marketing communications : v.37 no.5
페이지	698-717