The impact of creative media advertising on consumer responses: two field experiments 충남대학교 외국학술지지원센터

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The impact of creative media advertising on consumer responses: two field experiments

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자료유형	기사
기사명	The impact of creative media advertising on consumer responses: two field experiments
저자명	Rauwers, Fabiënne; Remmelswaal, Paola; Fransen, Marieke L.; Dahlén, Micael; van Noort, Guda
발행/형태사항	Oxfordshire: World advertising research center, 2018
수록잡지명	International journal of advertising : The quarterly review of marketing communications : v.37 no.5
페이지	749-768