Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market 충남대학교 외국학술지지원센터

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Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market

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자료유형	기사
기사명	Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
저자명	Lee, Yoon-Joo; Haley, Eric
발행/형태사항	Oxfordshire: World advertising research center, 2019
수록잡지명	International journal of advertising : The quarterly review of marketing communications : v.38 no.1
페이지	116-138